Specialized in printing solutions for more than 38 years, Multiprint has entrusted the Muse agency with the complete overhaul of its brand territory, its visual identity and its rebranding.
In a rapidly changing market, challenged by the arrival of new players, Muse redefines the positioning of Multiprint. It is now moving from an image of a technical expert to a service-oriented posture centered on the personalization of the offer as well as on advising and supporting its customers. This new identity is based on timeless elements borrowed from the codes of packaging to underline the historical roots of a brand guided by a pioneering spirit.
Expertise, innovation, and support are the values that have guided the agency to build the new visual identity and territory of Multiprint. This led to a logotype and a graphic territory that evoke the specialization of the brand as the reference for packaging in Central Africa.
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