Savana Islamic Finance is the first financial institution to offer products and services that meet the principles and values that govern Islamic law in Cameroon.
As an institution accessible to all, it wishes to offer the best guarantee in quality services to all Cameroonians.
Savana Islamic Finance has adopted a new brand platform that allows to position the company as an institution that cares about its clientele’s assets with three core values that can be summed up as:
To embody this change, we supported Savana’s teams in redefining the brand’s identity.
With a logo that remains unchanged, we have created a brand territory that reflects this development dynamic through renewed ambitions: a new value proposition for our customers, driven by a new personality, a new image, something more technological and even more responsible.
A graphic system that is distinguished by a typography and a specific color treatment that reinforces the image of the institution while remaining faithful to its values, as well as the minaret (Islamic symbol par excellence) by which the brand invites its target to be part of a community, “The Savana Community”.
This new visual signature reflects the constant evolution of Savana Islamic Finance, while confirming its mission to put the customer at the heart and its positioning as a true financial portal.
Start the
CONVERSATION.
