The cement factories of Cameroon "CIMENCAM", leader of the cement sector in Cameroon, wishes to communicate on its new brand of cement "HYDRO". The only brand of cement in Cameroon which both has the qualities of a high-performance cement and a water repellent technology.
The Muse agency has developed a 360° advertising campaign that addresses in a playful and effective way the advantages of "Hydro" cement as the only solution to the problems of waterproofing, humidity and water infiltration.
Our approach was as follows:
present the Hydro cement brand through a film
Key questions:
How to make the Hydro cement brand the reference in the waterproofing market in Cameroon and in the sub-region.
Bias
Present Hydro as the only solution to prevent or solve all problems of humidity, water infiltration and capillary rise.
Start the
CONVERSATION.
