I PROTECT MY TV

Goal : Make Canal+ the Cable’s reference
In response to the resurgence of Cable’s operators who broadcast without a license, Canal+ decides to speak out to raise public awareness of the dangers associated with piracy
The Muse agency is making a film with the main idea: “I protect my TV”.
A concept in close line with the vision of the brand: To make the channels of the Canal+ package accessible to everyone.
Emphasis was placed on the multiplication of contact points and all the mechanisms put in place to eradicate this phenomenon.