The Complexe Chimique d’Afrique Centrale (CCAC), a newcomer to the washing hygiene products in Cameroon, is launching its new brand of soap for daily use: Savon Plus Bio… rich in plant extracts, endowed with moisturizing, freshness and creamy foam for the benefits of a shower that is both indulgent and protective.
As part of the launch of the Savon Plus Bio brand campaign, the Muse agency designed and developed an advertising campaign that addresses the attributes of the "Savon Plus Bio" brand in a playful and effective way, with the story of a woman like many African women concerned with preserving, nourishing and protecting all the beauty of their skin from external aggressions linked to their daily work environment.
Our approach: Create a new brand territory "my skin says thank you" based on the close relationship and the feeling of complicity between users and the brand. When you know that there is nothing more intimate, personal and relaxing than bath time.
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