Bange Bank unveils its new advertising campaign “the bank you should trust” with the new face of the brand Indira Baboke. A campaign signed Muse Agency.
Indira Baboke, Gospel musician and a known figure in the sub-region is the ambassador of the Equato-Guinean bank in Cameroon, “Bange Bank”, in the new advertising campaign “the bank you should trust”
This campaign constitutes a major step in the brand’s strategy which aims to refresh its image and increase its notoriety on a national scale, by attracting a new clientele, younger, ambitious and creative, while reaching a sub-regional audience.
The campaign highlights Indira’s appeal to the bank through the customer service approach that it offers.
Our agency provides a full campaign by offering exclusive branding visual supports, print and digital supports across and above the country.
“The bank you should trust” is an optimistic campaign that values proximity and human connections (customer relationships) which illustrates Bange Bank’s mission and reminds us that it is aiming for a more inclusive and sustainable development of Africa.
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