When Neima decides to reinvent its visual universe to better reflect its new brand identity, the results is an assertive, gourmet and colorful identity.
This new identity is in line with recent market developments and its long-term strategy.
It is also a new Ombrel signature « Savours for life » which evokes the brand as a range of products essential to the success of any good culinary preparation.
And to top it all off, the launch of the Neima Brand Campaign.
How to make all Neima products known other than their rice as a competitive brand in an agri-food market occupied by huge competitors with great reputation.
– Market the product for well-being and quality in order to position Neima as THE healthy nutrition brand.
– Stand out with an authentic tone, culturally rooted in the habits of our targets.
– Offer a unique taste experience in a family setting with the main focus on the pleasure of the table.
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CONVERSATION.
