To each « My kek »

BRAINSTORMING

How to propose a creative concept that will allow the "My Kek" brand to build:

• its brand image,
• its notoriety,
• And encourage the different targets to try/adopt the product.

MAIN IDEAS

Showcase a gallery of characters that allows each segment of the target audience to identify themselves. The campaign infers that they have already discovered and adopted the product because it is good, nutritious, available, practical...