With Colpa, the job is clean & solid

Binastore, the specialist in the distribution of building materials, tool supplies and renovation solutions in more than thirty countries, chooses the Muse agency for the communication strategy of the plaster brand "COLPA"

Main idea:

Propose a creative concept that will highlight the attributes of the "COLPA" brand in a playful, fun and inspired way. Thus, experts looking for solutions that respond to their problems related to the installation of staff will see the solution to their problems.

Campaign goal:

Develop the brand image of Colpa plaster,
Increase its notoriety,
And encourage the different targets to try/adopt the product

Portfolio

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