GIZ Cameroon, the organization in charge of German Cooperation in Cameroon, promotes through the ProFinA program and its strategic partnership with Islamic Microfinance Savana, the development of activities such as: livestock, agriculture, support, advice, and the supply of logistics to small and medium Agro-Industries located in the regions of North and Far North Cameroon.
Brainstorming
How to raise awareness among local actors (farmers and people living in rural areas) and promote the program to strengthen agricultural / agro-industrial activities in the regions concerned: North and Far North Cameroon.
How to revitalize the local economy and involve the key actors/beneficiaries of the program as well as the populations living in these regions?
Main ideas
As part of the launch of the promotional campaign of GIZ Cameroon and the German cooperation, the Muse agency has designed and developed a powerful and inspiring advertising campaign which aims to promote and promote farmers, breeders and artisans in the region. North and Far North Cameroon.
This, thanks to worthy and proud portraits of men and women who love and live from the professions of the land.
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