The Nana Bouba Beverage "NABCO" brewery is launching a new brand. It isn’t a new soft drink, but a water called “Opur”, drawn from the heart of Mount Cameroon, more specifically from one of the mountainous regions of Southwest Cameroon. The Muse’s agency team is to create a nice naming reference for this new product.
The name Opur refers to a water of incomparable purity. It embodies freshness and quality. A name that perfectly matches the concept of this premium quality water.
For this project, the Muse’s team immersed themselves in the storytelling of the product in order to synthesize its essence.
So many ingredients that suggest a great launch campaign focusing on the superiority of OPUR opposite to its competitors.
The brand signature "Thirst for purity" evokes the quality of our products and recalls the notion of offering the best to the target.
How to promote the Opur mineral water brand. Build a strong reputation and have the product adopted by the general public in a very competitive and dynamic segment occupied by the giants in the sector.
Express the superiority of the Opur brand over its competitors. In other words, when we talk about pure and healthy water, we are talking about OPUR mineral water. It is a question here of relying on a strong axis which allows the consumer to systematically assimilate OPUR to the word "PURITY". Each visual chosen is a symbol of grace and well-being.
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