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BRAINSTORMING

How to develop the notoriety of the products of the maxi candies brand in a market held by the majors of the sector.

MAIN IDEAS

Make the new positioning of the brand known by generating interest and felling such as fun and joy among the target.
Offer a unique experience to the little ones thanks to the deployment of a 360° campaign around which we invite our heroes into a phantasmagorical universe dedicated to the brand.