AGENCE MUSE

Canal+ puts on a show

2008-12-31T23:00:00Z

BRAINSTORMING
How to achieve a privileged moment with the emblematic figures of the Channel and offer the general public great shows from popular and successful artists. MAIN IDEAS
Make the event the show to be
Position the event as authentic, festive, accessible to the large public
Associate Vivendi Group partner(s) with the event

- We Work / Canal+, Campaign, Design, Film, Print, Digital

RE-SUBSCRIBE

2008-12-31T23:00:00Z

Goal: Boost subscription renewal
Goal: Resubscribing gives you an additional 15days access to all channels
Our idea: The best of TV comes to your home
A catchphrase supported by a series of visuals that illustrate the generosity of TV offers Campaign Deployed on a national scale, the mixed media plan has several components: billboards, TV, Radio Digital.

- We Work / Canal+, Campaign, Print, TV

I PROTECT MY TV

2008-12-31T23:00:00Z

Goal : Make Canal+ the Cable's reference
In response to the resurgence of Cable's operators who broadcast without a license, Canal+ decides to speak out to raise public awareness of the dangers associated with piracy
The Muse agency is making a film with the main idea: “I protect my TV”.
A concept in close line with the vision of the brand: To make the channels of the Canal+ package accessible to everyone.
Emphasis was placed on the multiplication of contact points and all the mechanisms (…)

- We Work / Canal+, Campaign, Digital, TV

CASE OF THE GREAT “ADG”

2008-12-31T23:00:00Z

To celebrate these retailers, Canal+ Cameroon decides to organize an annual promotional campaign. 4 weeks during which the partner's points of sale are put in competition into one another.
A challenge that offers many prizes and at the same time brings the company closer to its partners.
The "Affaire des Grands" Promo is: 4 weeks of promotion for retailers An annual meeting A 360° campaign, deployed throughout the national territory.

- We Work / Canal+, Campaign, Design, Print, Naming, Digital, Radio