AGENCE MUSE

Hello

2026-07-28T13:08:46Z

An independent, full-service creative agency that helps you move faster, think bigger and open up new horizons.

Strategy
We create brands from scratch and revitalise existing ones: we carry out market research, develop the brand strategy and positioning, brand naming, visual identity and packaging design, and create an integrated communication system for the brand.
- Strategic consultancy
- Trends & insights
- Brand strategy
- Communication platform
- Advertising campaign
- Ideation
Branding & Brand Identity
Whatever your objectives – whether they relate to visibility, brand awareness, transformation or strategic roll-outs – we'll support you in achieving them.
- Brand name
- Logo
- Visual identity guidelines
- Packaging design
- Brand architecture
- Brand territory
Digital
Whether you're looking to carry out a comprehensive audit of your online presence, develop a social media strategy, create content for your digital platforms, collaborate with influencers or organise an event with a strong digital impact, we offer turnkey solutions and personalised support.
- Consultancy
- Digital strategy
- Social media
- Social brand content
- Social media management
- Digital advertising
Media Planning & Buying
Douala, Malabo, Cotonou, Dakar, Ouaga… And the rest of Africa. We drive our clients' growth wherever their ambition takes them. Through a network of agencies and partners. We team up with 15 independent agencies across 32 countries. A collaboration by choice, founded on independence. We drive our clients' growth wherever their ambition takes them.

The benefits of our network allow us to expand our reach and offer local advertisers, multinationals or communications agencies seeking a partner in Africa support that is closely aligned with their target audiences.
- Consultancy & Strategy
- Media planning
- Media buying
- Media monitoring
- Public relations
Events & Experiential Marketing
The complexity of the customer journey and fierce competition mean that companies wishing to attract and retain their existing customers must treat the customer experience as a key focus of their customer marketing strategy.
- Acquisition strategy
- Retention strategy
- Experiential branding
- Physical experience
- Corporate events
- Brand events

The bank you should trust

2023-12-31T23:00:00Z

Bange Bank unveils its new advertising campaign “the bank you should trust” with the new face of the brand Indira Baboke. A campaign signed Muse Agency.

Indira Baboke, Gospel musician and a known figure in the sub-region is the ambassador of the Equato-Guinean bank in Cameroon, “Bange Bank”, in the new advertising campaign “the bank you should trust”

This campaign constitutes a major step in the brand's strategy which aims to refresh its image and increase its notoriety on a national scale, by attracting a new clientele, younger, ambitious and creative, while reaching a sub-regional audience.

The campaign highlights Indira's appeal to the bank through the customer service approach that it offers.

Our agency provides a full campaign by offering exclusive branding visual supports, print and digital supports across and above the country.

“The bank you should trust” is an optimistic campaign that values proximity and human connections (customer relationships) which illustrates Bange Bank's mission and reminds us that it is aiming for a more inclusive and sustainable development of Africa.

Tu click, On livre

2020-12-31T23:00:00Z

- We Work / Cimencam, Campaign, Design, Film, Print, Visual identity, Digital, Brand Management

AT THE HEART OF YOUR LIVES

2020-12-31T23:00:00Z

Specialized in printing solutions for more than 38 years, Multiprint has entrusted the Muse agency with the complete overhaul of its brand territory, its visual identity and its rebranding.

In a rapidly changing market, challenged by the arrival of new players, Muse redefines the positioning of Multiprint. It is now moving from an image of a technical expert to a service-oriented posture centered on the personalization of the offer as well as on advising and supporting its customers. This new identity is based on timeless elements borrowed from the codes of packaging to underline the historical roots of a brand guided by a pioneering spirit.

Expertise, innovation, and support are the values that have guided the agency to build the new visual identity and territory of Multiprint. This led to a logotype and a graphic territory that evoke the specialization of the brand as the reference for packaging in Central Africa.

Your success is our success

2020-12-31T23:00:00Z

GIZ Cameroon, the organization in charge of German Cooperation in Cameroon, promotes through the ProFinA program and its strategic partnership with Islamic Microfinance Savana, the development of activities such as: livestock, agriculture, support, advice, and the supply of logistics to small and medium Agro-Industries located in the regions of North and Far North Cameroon.

Brainstorming

How to raise awareness among local actors (farmers and people living in rural areas) and promote the program to strengthen agricultural / agro-industrial activities in the regions concerned: North and Far North Cameroon.

How to revitalize the local economy and involve the key actors/beneficiaries of the program as well as the populations living in these regions?

Main ideas

As part of the launch of the promotional campaign of GIZ Cameroon and the German cooperation, the Muse agency has designed and developed a powerful and inspiring advertising campaign which aims to promote and promote farmers, breeders and artisans in the region. North and Far North Cameroon.

This, thanks to worthy and proud portraits of men and women who love and live from the professions of the land.

My skin says thank you

2020-12-31T23:00:00Z

The Complexe Chimique d'Afrique Centrale (CCAC), a newcomer to the washing hygiene products in Cameroon, is launching its new brand of soap for daily use: Savon Plus Bio… rich in plant extracts, endowed with moisturizing, freshness and creamy foam for the benefits of a shower that is both indulgent and protective.

As part of the launch of the Savon Plus Bio brand campaign, the Muse agency designed and developed an advertising campaign that addresses the attributes of the "Savon Plus Bio" brand in a playful and effective way, with the story of a woman like many African women concerned with preserving, nourishing and protecting all the beauty of their skin from external aggressions linked to their daily work environment.

Our approach: Create a new brand territory "my skin says thank you" based on the close relationship and the feeling of complicity between users and the brand. When you know that there is nothing more intimate, personal and relaxing than bath time.

HYDRO, PLAN THE BEST AGAINST HUMIDITY

2020-12-31T23:00:00Z

The cement factories of Cameroon "CIMENCAM", leader of the cement sector in Cameroon, wishes to communicate on its new brand of cement "HYDRO". The only brand of cement in Cameroon which both has the qualities of a high-performance cement and a water repellent technology.
The Muse agency has developed a 360° advertising campaign that addresses in a playful and effective way the advantages of "Hydro" cement as the only solution to the problems of waterproofing, humidity and water (…)

- We Work / Cimencam, Campaign, Design, Film, Print, Digital, Radio, Animation

With Colpa, the job is clean & solid

2020-12-31T23:00:00Z

Binastore, the specialist in the distribution of building materials, tool supplies and renovation solutions in more than thirty countries, chooses the Muse agency for the communication strategy of the plaster brand "COLPA" Main idea:
Propose a creative concept that will highlight the attributes of the "COLPA" brand in a playful, fun and inspired way. Thus, experts looking for solutions that respond to their problems related to the installation of staff will see the solution to their (…)

- We Work / Binastore, Campaign, Design, Print, Digital, Radio, TV

Graphic chart

2019-12-31T23:00:00Z

Savana Islamic Finance is the first financial institution to offer products and services that meet the principles and values that govern Islamic law in Cameroon.

As an institution accessible to all, it wishes to offer the best guarantee in quality services to all Cameroonians.

Savana Islamic Finance has adopted a new brand platform that allows to position the company as an institution that cares about its clientele's assets with three core values that can be summed up as:

Commitment,
Solidarity,
And citizenship.

To embody this change, we supported Savana's teams in redefining the brand's identity.

With a logo that remains unchanged, we have created a brand territory that reflects this development dynamic through renewed ambitions: a new value proposition for our customers, driven by a new personality, a new image, something more technological and even more responsible.

A graphic system that is distinguished by a typography and a specific color treatment that reinforces the image of the institution while remaining faithful to its values, as well as the minaret (Islamic symbol par excellence) by which the brand invites its target to be part of a community, “The Savana Community”.

This new visual signature reflects the constant evolution of Savana Islamic Finance, while confirming its mission to put the customer at the heart and its positioning as a true financial portal.

Website

2019-12-31T23:00:00Z

Creation of the website of the first Islamic micro-finance in Cameroon. A company whose mission is to promote the financial and economic inclusion of young graduates and populations excluded from the traditional financial system.

Goal: to offer a website that educates on the rules of Islamic finance and focuses on acquiring new customers.

Our recommendation is based on:

A site with a modern and refined design
Enhancement of content: offers, services, products.
An optimal user experience
A back office allowing easy content management by Savana Islamic Finance teams

Designed from a personalized CMS, the site includes a back office that allows easy and intuitive management of content by the administrator.

Link: http://savanafinance.com